Articles
Everything published so far.
Grouped by cluster rather than by date, because these are meant to be read as connected sets rather than as a feed. Jump to a cluster or read the lot.
PPC Fundamentals
The reports and mechanics every seller should be able to read without a tool telling them what to think.
2 articlesHow Long Does Amazon PPC Take to Work? A Realistic Timeline
A realistic timeline for Amazon PPC: how long until you have signal, when campaigns mature, and how to tell if it's actually working.How to Rename Amazon PPC Campaigns, Ad Groups, and Portfolios
A practical guide to renaming campaigns, ad groups, and portfolios in Amazon Ads — plus how to rename in bulk using AdLabs and Claude.
Advanced Tactics
Structures and bid decisions that only make sense once you have volume and a reason to be specific.
5 articlesCatch-All Campaigns in Amazon PPC: When (and How) to Use Them
What an Amazon PPC catch-all campaign actually does, how to structure bids and negatives, a bid-laddering tactic, and the mistake it can hide.How to Launch a Product on Amazon PPC With a Low Budget
A framework for launching Amazon PPC on a small budget: how to split spend across Auto, Broad and Exact, set bids with no conversion data, and what to cut first.Amazon PPC Bid Strategies: Fixed vs. Down-Only vs. Up-and-Down
Down-only wins on most campaigns. The real choice is driven by how much data you have on a given keyword — not by what lifecycle stage the product is in.When to Pause an Amazon PPC Campaign (and When to Keep It Running)
There is no universal ACOS or time threshold for killing a campaign — the call depends on conversion signals and whether your margin can afford the wait.Single Keyword Campaigns (SKC) for Amazon PPC: When Isolating a Keyword Works
Single keyword campaigns on Amazon aren't dead or essential — it depends on search volume: when to isolate a keyword, and when it just creates sprawl.
Account Structure
How an account is laid out, named and audited — the boring layer that decides whether anything else works.
1 articleHiring & Freelancing
Choosing and managing outside PPC help — freelancers, agencies, and the trade-offs sellers get wrong when picking between them.
2 articlesQuestions to Ask Before Hiring an Amazon PPC Freelancer or Agency
The exact questions to ask an Amazon PPC freelancer or agency before hiring — staffing, process, cost, contracts, and what to check on your own side first.Freelancer vs. Agency: How to Actually Choose for Amazon PPC
A practitioner's honest comparison of freelance vs. agency Amazon PPC help — real costs, red flags, and when an agency actually makes sense.
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