Independent Amazon PPC consulting — UK
Amazon PPC articles for sellers who already open the reports.
Written by one person who runs live Amazon ad accounts every day — not a content team working from a keyword brief. If you are past “what is ACOS” and into why your exact-match campaign stopped serving, this is for you.
Anonymised client results. Full breakdowns on the about page.
Every tool vendor in this category publishes the same twelve articles.
They are written to rank, by writers who have never had to explain a 40% ACOS month to a brand owner. They stop exactly where the interesting part starts — at the point where the answer is “it depends on the account” and someone has to actually decide.
I write the other half. What I do when the search term report contradicts the keyword report, why a structure that worked at £10K/month breaks at £80K, and the specific things I check before touching a single bid. Some of it is opinionated. All of it comes from accounts I have personally run.
How to Launch a Product on Amazon PPC With a Low Budget
A framework for launching Amazon PPC on a small budget: how to split spend across Auto, Broad and Exact, set bids with no conversion data, and what to cut first.Amazon PPC Campaign Structure and Naming Conventions That Scale
A naming convention is not admin — it is what lets you filter and bulk-edit an account with 400 campaigns. The structure and naming system I use, field by field.How Long Does Amazon PPC Take to Work? A Realistic Timeline
A realistic timeline for Amazon PPC: how long until you have signal, when campaigns mature, and how to tell if it's actually working.Catch-All Campaigns in Amazon PPC: When (and How) to Use Them
What an Amazon PPC catch-all campaign actually does, how to structure bids and negatives, a bid-laddering tactic, and the mistake it can hide.
PPC Fundamentals
The reports and mechanics every seller should be able to read without a tool telling them what to think.
Advanced Tactics
Structures and bid decisions that only make sense once you have volume and a reason to be specific.
Account Structure
How an account is laid out, named and audited — the boring layer that decides whether anything else works.
Hiring & Freelancing
Choosing and managing outside PPC help — freelancers, agencies, and the trade-offs sellers get wrong when picking between them.
Taking on a small number of independent clients.
Audits, campaign builds, and ongoing management across seven Amazon marketplaces in Europe and North America. I keep the list short because I run the accounts myself. If your account is the kind of thing these articles are about, get in touch.